Prafull Sharma from www.socialmediaexaminer.com has pulled together a great collection of 9 businesses using Pinterest contests to drive traffic and exposure. Pinterest Has been growing leaps and bounds and is now the third most popular social network in the US in terms of traffic. Because the majority of activity on Pinterest are repins there is a tremendous amount of interaction with the site that requires very little from the user. This is a foundational element for success when combined with the smart marketing program.
What I love about this post is that each of these nine companies have put together something very simple that can be easily adopted by an entrepreneur looking for some innovative marketing. Whether your campaign is focused on acquisition, retention or growth I can see some of these contest strategies helping you. Check out the post here.